Google Focuses on New Banner Ads with ‘Watch This Space'

By: Zach Bussey - Published: Sep 20, 2010 • References: google
It’s impossible to surf the net these days without banner ads displaying prominently on nearly every page you visit. For long, these banner ads have been simple images or sometimes basic flash animations that did little to engage the audience.

The recent launch of Google’s ‘Watch This Space’ shows how banner ads are evolving into a creative, captivating aspect of a website. They are working daily to make banner ads smarter, more relevant, more useful and targeted to their audience. Many say banner ads are a dying medium, so if Google can revitalize them, it can mean only great things for web marketers. Stats for Search Engine Ad Revivals Trending: Older & Mild
Research: 1,232 clicks in 296 w
Interest: > 3 minutes
Concept: Banner Ads
Related: 77 examples / 59 photos
Segment: Males, 18-55
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