Unusual Balloon and Smoke Photography by Andrea Galvani

Italian photographer Andrea Galvani uses simple things like balloons and smoke to construct creative and complex images.

I am absolutely fascinated by the second and fourth images. Even though they are just black balloons in a desert location, the way he arranges and captures them is inexplicably brilliant.

Galvani stays between New York and Milan and teaches Photographic Language and History of Contemporary Photography at the Accademia Carrara di Belle Arti di Bergamo.

Implications - With so many different responsibilities emerging in modern society, consumers are looking for ways to escape for a brief moment. Products that feature a fantastical element are appealing to those with fast-paced lifestyles. Coming out with more of these items could help a company cement its name on the market.