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Phil Oh Finds a Fashion Forward Balenciaga Jacket in Tokyo

The good people at Street Peeper have done it again. This time they found Yuki Shiina confidently walking down the road in Tokyo, Japan.

Sporting a Balenciaga jacket, baggy pants and a Jean Paul Gaultier bag, this guy is cooler than the other side of James Dean's pillow. The great photo was taken by Phil Oh. Check out more fashionable features below.

Implications - With the proliferation of fashion blogs and street style features, a big opportunity has been created for corporations seeking to enhance their product placement. Companies and brands have the ability to slip their brands into these features without overtly admitting they are advertisements. This type of subtle viral marketing could have a long-lasting impact for its unvarnished authenticity.

Fashion Blogging
The popularity of fashion blogs and street style features presents an opportunity for companies to enhance their product placement through subtle viral marketing.
Subtle Brand Integration
The rise of fashion blogs and street style features allows companies and brands to integrate their products without overtly admitting they are advertisements.
Authentic Viral Marketing
The proliferation of fashion blogs and street style features creates an opportunity for corporations to engage in authentic and long-lasting viral marketing.

Where This Applies

Fashion
The fashion industry can take advantage of fashion blogging and street style features to enhance product placement and engage in authentic viral marketing.
Advertising
The advertising industry can explore subtle brand integration opportunities within fashion blogs and street style features to create effective and authentic viral marketing campaigns.
Marketing
The marketing industry can utilize the popularity of fashion blogs and street style features to develop strategies for subtle product placement and authentic viral marketing.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 63%
Freshness 8%