Beer and beans both have a special place in many blokes' hearts. At last the two have been married together by Heinz Baked Beans to promote their “Saucy Beanz†range. So it's no loner Pinot Grigio with pasta, or Merlot with steak, but beans with beer.
Heinz used top sommelier and beer connoisseur to recommend beers that complemented their new range of 'Spicy Beanz' including spicy meatballs, Lincolnshire sausages and lamb meatballs (Beanz with Balls). Other ranges are called Red Hot Balls and Big Saucy Bangers.
For example, to enrich the original Heinz Baked Beans, the beans sommelier recommends beers that are dark in colour with a light malty texture, which will enhance the hearty flavours. Whilst for Heinz Red Hot Balls, Mann's Original Brown Ale is recommended as beers that are not over sweet will complement the chili flavourings and freshen the pallet.
Now onto the bit I REALLY love. To bring the new concept of beer and beans to life, Heinz has created the ultimate pub experience by producing the first ever beans bar serving perfectly poured pints of beans on tap. The beans on tap bar will be touring around University bars in the UK.
Why This Trend Is Growing
- Food and Beverage Pairing
- Businesses can explore ways to recommend food and beverage pairings, which is a growing interest among customers.
- Experiential Marketing
- Companies can utilize experiential marketing to create unique experiences that drive customer engagement.
- Hybrid Product Innovation
- Firms can experiment with combining two products to create a unique offering, tapping into a new market niche.
Industries Being Reshaped
- Food and Beverage Industry
- The food and beverage industry can innovate by introducing new ways to pair food and beverages or creating unique experiences within their establishments that drive engagement and loyalty.
- Marketing Industry
- Marketing agencies can help businesses create experiential marketing campaigns that leave a lasting impression on customers and generate buzz for their brand.
- Entertainment Industry
- The entertainment industry can tap into the trend of hybrid product innovation by creating unique experiences that combine two different types of products to create a one-of-a-kind offering.
