Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.Stats for Bad Ass Biker Helmet Trending: Older & Buzzing
Traction: 15,128 clicks in 377 w
Interest: 2.6 minutes Concept: Bad Ass Biker Helmet
Related: 70 examples / 54 photos
Segment: Males, 18-55 Comparison Set: 26 similar articles, including: swedish business raps, sms ordering services, and full-scale board games.