The Skull

By: Alex Covert - Published: Dec 5, 2007   Updated: Apr 21 2011 • References: santiagochopper & gearfuse
This helmet does more than protect your noggin - it also looks like the skull that shapes your mushy melon. The helmet is light weight, comfortable, and has alot of breathing space. The Skull Helmet gives riders some serious street-credit and will scare the crap out of minivan-driving, suburban dads. Ride on, biker dude.

Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety. Stats for Bad Ass Biker Helmet Trending: Older & Buzzing
Research: 15,579 clicks in 442 w
Interest: 2.5 minutes
Concept: Bad Ass Biker Helmet
Related: 43 examples / 33 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: fast casual spaghetti pies, free-from prepackaged pasta, and high-end sneaker brand sandals.