Tommee Tippee's 'Advice Wipes' are Made From Recycled Parenting Publications

By: Laura McQuarrie - Aug 19, 2015
References: parent-on & adweek
As well as Tommee Tippee's baby wipes being an essential part of cleaning up messes, the brand is also turning this infant product into a problem-solving parenting resource.

The baby brand's 'Advice Wipes' were recently launched as a set of baby wipes made from recycled materials from printed parent blogs, parenting books and magazine articles. Although the unique infant wipes are only part of the brand's #ParentOn campaign for now, these wipes would make novel gifts for new parents who are weary about putting down the baby books.

Rather than actually being printed with advice from other parents, caregivers and professionals, these clever wipes give real parents reassurance that their intuition is enough. This tongue-in-cheek campaign is a reminder of how the baby product industry often leaves new parents feeling vulnerable and insecure, rather than knowledge and empowered.