From Oral Care Wipes to Flavored Face Wipes

By: Laura McQuarrie - Apr 18, 2016
The convenience of personal care wipes for the face and body has inspired the creation of much more hyper-targeted products for refreshing certain parts of the body. For instance, in addition to makeup wipes, there are now towelettes that treat specific issues in the face region, such as stains on the teeth, anti-aging and tanning.

There are also ultra-portable individually packaged wipes for everything from shoe polishing to applying cologne. The creation of these packets reflects a desire for small-scale personal care products—that are not just travel-specific—which can easily be transported for every day use.

In order to make the experience of cleaning up messes as easy as possible, Neat Cheeks created a flavored face wipe formula specifically for young kids who are often resistant to having their faces cleaned.