Using Awful Accidents to Raise Awareness
These workplace safety ads are swirling with controversy because they are so horrific. They definitely do the job that they intendedâ€”raise awareness.
Implications - In the featured video, the audience gets to know about the life and the engagement of a sous chef. She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a serious workplace injury really hits the message straight on and drives it right into the mind of the audience.