Using Awful Accidents to Raise Awareness

By: Christina Butty - Published: May 19, 2009   Updated: Apr 14 2011 • References: canada
For most people, the topic of safety on the job is a bit dry. Ontario Canada's Workplace Safety Insurance Board is creating awareness through graphically depicting workplace accidents.

These workplace safety ads are swirling with controversy because they are so horrific. They definitely do the job that they intendedâ€"raise awareness.

Implications - In the featured video, the audience gets to know about the life and the engagement of a sous chef. She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a serious workplace injury really hits the message straight on and drives it right into the mind of the audience. Stats for Gory Workplace Safety Ads Trending: Older & Buzzing
Research: 16,235 clicks in 365 w
Interest: > 3 minutes
Concept: Gory Workplace Safety Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: racy fragrance ads, faux paparazzi ads, and alcohol delusion ads.