Using Awful Accidents to Raise Awareness
These workplace safety ads are swirling with controversy because they are so horrific. They definitely do the job that they intendedâ€”raise awareness.
Implications - In the featured video, the audience gets to know about the life and the engagement of a sous chef. She talks you through her mistakes, revealing that there really are no accidents. The ending, might make you a little bit nauseous, but the image of a serious workplace injury really hits the message straight on and drives it right into the mind of the audience.Stats for Gory Workplace Safety Ads Trending: Older & Buzzing
Traction: 15,895 clicks in 287 w
Interest: > 3 minutes Concept: Gory Workplace Safety Ads
Related: 62 examples / 48 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: racy fragrance ads, faux paparazzi ads, and alcohol delusion ads.