What a brilliant mash up of all my favorite things: chocolate, art and design. All luxury products deserve to be treated with such cool, funky packaging.
People (mostly women) who are chocolate lovers always look for ways to validate their indulgence, and what better way than to make the wrappers look so great, that you’re totally justified for wanting to put them on public display?
This wrapping is designed by Edholm Uilenius, a team of two female graphic designers based in Stockholm. Their (very) dark chocolate was created for the Museum of modern art in Stockholm.
I love it! Now I finally have a great excuse to keep chocolate in my bag.
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Concept: Artsy Chocolate Wrapping
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Segment: Females, 18-55
Comparison Set: 12 similar articles, including: graffiti chocolate bars, chocolate billboards, and cocoa feet.
Artsy Chocolate Wrapping
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