Ardell Beauty Active Lash is a new kind of false lash product for consumers to help them enhance their look outside of nights out or special occasions. The lashes are intended to be worn throughout the person's regular routine and can even withstand wear during a workout or intense activity. The product keeps active lifestyles in mind and helps consumers who want to incorporate false lashes into more aspects of their daily routine.
Ardell Beauty Active Lash comes in six styles to choose from, which each come with a lash glue formulated to withstand sweat exposure to ensure they're gym-ready. The lashes are great for active individuals, but could also be perfect for consumers who simply want a stronger option for their look.
Key Themes Behind This Trend
- Athletic-friendly False Lashes
- Disruptive innovation opportunity: Creating new false lash products suitable for active lifestyles.
- Everyday False Lash Use
- Disruptive innovation opportunity: Making false lashes a commonplace addition to daily routines.
- Customizable False Lash Styles
- Disruptive innovation opportunity: Offering a variety of customizable false lash options for consumers.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Developing and marketing active-friendly false lash products for athletic individuals.
- Fitness and Wellness
- Disruptive innovation opportunity: Partnering with beauty and cosmetics companies to offer specialty fitness-related products, such as athletic-friendly false lashes.
- Personal Care and Grooming
- Disruptive innovation opportunity: Creating new and innovative personal care and grooming products that further incorporate false lashes into daily routines.
