The Apple Via del Corso store is the tech brand's 17th location in Italy and one of its most ambitious retail achievements to date that will whisk customers away to a different time as they shop. The Apple store is housed in a 17th century Roman Palazzo constructed by architect Salvatore Bianchi and sees the building completely restored with a focus on the tech brand's traditional furnishings. The store will feature 200 Apple team members who collectivity speak 20 languages to make it simple for locals and tourists alike to receive assistance.
The Apple Via del Corso store will provide free access to Today at Apple classes once COVID-19 restrictions are lifted on a wide range of topics including music, coding, video, art and design.
Key Themes Behind This Trend
- Historic Retail Spaces
- Opportunities for technology brands to transform historic structures into cutting-edge stores.
- Multilingual Assistance
- Increasing the availability of multilingual staff in retail stores to improve the customer experience for locals and tourists.
- Virtual Classes
- Increased demand for online classes and events by retailers to attract and engage customers.
Where This Applies
- Technology Retail
- Technology companies transforming retail spaces to create unique and immersive customer experiences.
- Tourism
- Building multilingual staff and offering virtual classes and events can enhance tourists' retail experiences.
- Online Education
- Retailers investing in virtual classes and events can also tap into the growing market for online education.
