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Apple Pulls "I am Rich" Ruby

By: Pearl - Published: Aug 8, 2008 • References: business.timesonline
Blink and you've probably missed the "I am rich" iPhone app. Apple pulled the $999.99 app from its store after only one day.

The app just displayed a glowing ruby with the words "I am rich". It really didn't do much except made you poorer.

The product description read: "The red icon on your iPhone or iPod touch always reminds you (and others when you show it to them) that you were able to afford this.It's a work of art with no hidden function at all." Just a mantra to help you "stay rich, healthy, and successful." Right.

Bloggers were quick to notice and after a flurry of complaints to Apple. Some deplored the approval system which allowed such useless apps to slip in. How many were actually sold?

Well, on the developer, Armin Heinrich's website, there is a cryptic sentence, "Only 9 people know the secret mantra!" It is not known if these nine actually bought the app or were just his friends!