The Apple iPhone 5 Photos Every Day commercial speaks to the generation of instant photography. Like Facebook, Instagram has become a daily fixture in many people's lives. Using it as another way to document and share their adventures, people more often than not rely on their mobile phones to capture these candid moments. Thus, the campaign has smartly chosen to focus on the quality of its camera to appeal to new consumers and keep existing ones.
Considering that the company has experienced some tough competition of late, especially when it comes to their camera capabilities, the Apple iPhone 5 Photos Every Day commercial will put some people's concerns to rest. It was art directed by Dominic Orlando and Danny Duran of American ad agency TBWA\Media Arts Lab.
What's Driving This Trend
- Instant Photography
- Disruptive innovation opportunity: Develop new mobile photography technologies to enhance the quality and features of instant photography for smartphone users.
- Social Media Documentation
- Disruptive innovation opportunity: Create tools and platforms that facilitate seamless documentation and sharing of everyday adventures on social media.
- Competition in Camera Capabilities
- Disruptive innovation opportunity: Innovate and improve camera capabilities in smartphones to outperform competitors and attract new consumers.
Who This Affects Most
- Mobile Technology
- Disruptive innovation opportunity: Develop cutting-edge mobile camera technologies to meet the growing demand for high-quality photography on smartphones.
- Social Media Marketing
- Disruptive innovation opportunity: Create specialized marketing strategies and tools tailored for social media platforms like Instagram to engage and attract a larger audience.
- Advertising and Branding
- Disruptive innovation opportunity: Explore creative and innovative advertising techniques, such as mobile commercials, to effectively showcase product features and engage consumers.
