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The Apple iPhone 5 Photos Every Day commercial speaks to the generation of instant photography. Like Facebook, Instagram has become a daily fixture in many people's lives. Using it as another way to document and share their adventures, people more often than not rely on their mobile phones to capture these candid moments. Thus, the campaign has smartly chosen to focus on the quality of its camera to appeal to new consumers and keep existing ones.

Considering that the company has experienced some tough competition of late, especially when it comes to their camera capabilities, the Apple iPhone 5 Photos Every Day commercial will put some people's concerns to rest. It was art directed by Dominic Orlando and Danny Duran of American ad agency TBWA\Media Arts Lab.