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The Alibi Kentucky Straight Bourbon Campaign is Similar to 'People of Walmart'

By: Meghan Young - Published: • References: jaygrey & ibelieveinadv
The images used for the Alibi Kentucky Straight Bourbon ad campaign look slightly familiar. That is because they are eerily similar to the People of Walmart photoblog that was made waves on the Internet back in 2009. These captures may be significantly more trashy, but there is a good reason why. The Alibi Kentucky Straight Bourbon ad campaign promotes its 'seriously hard liquor,' which could result in grocery store visits like this.

Conceived and executed by JayGrey, an ad agency based in Australia, the Alibi Kentucky Straight Bourbon ad campaign also focuses on the idea of drunk tattooing. As though relaying the story of their lives, the ink jobs are very revealing. The campaign was photographed by Sean Izzard with hilarious copy by Jay Furby and Gavin Chimes. Stats for Trashy Liquor Ads Trending: Older & Popular
Traction: 36,599 clicks in 128 w
Interest: 2 minutes
Concept: Alibi Kentucky Straight Bourbon
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: adventurous auto propaganda ads, spice-suffering dog ads, and touching morning treat ads.