Who needs temperamental models when you can have cute little canines to showing off the latest fashions? Alexander Olch displays his bow tie collection using stylish pups for his collection available at Opening Ceremony.
There are a variety of patterns for Alexander's well-made ties and bow ties that would be a doggone shame for any man to miss out on.
For more info or to purchase from Alexander Olch's collection, visit here.
Implications - Consumers today are much more likely to invest in a company or business that portrays themselves as approachable and trustworthy. A simple and effective way to achieve this is by creating products with endearing or genuine qualities with which consumers can make a personal or emotional connection.
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Dogs as Models
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