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This Alberta Ferretti Spring 2011 Campaign is Ultra Romantic

By: Summer Luu - Published:   Updated: Jun 14 2011 • References: albertaferretti & fashiongonerogue
Looking super feminine in the Alberta Ferretti Spring 2011 campaign, Sasha Pivovarova definitely sets the mood for a soft and romantic season.

This Alberta Ferretti Spring 2011 photo shoot is delicate and graceful, featuring an off-white background and a neutral palette. Dressed in neutral ruffles and sheer fabrics matched with loose tendril locks, Pivovarova definitely warms her viewers' hearts with her dainty babydoll features.

Implications - With so many dark and edgy styles coming out, the desire for softer styles is emerging. Female shoppers are looking for ways to show their feminine side through their fashion choices. Designers see this demand from the women's market for more romantic pieces and integrate this aesthetic into their designs.

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Concept: Alberta Ferretti Spring 2011
Related: 108 examples / 83 photos
Segment: Females, 18-35
Comparison Set: 40 similar articles, including: wallflower fashion, sun-kissed photography, and soft domestic editorials.