Rooftop Ad Campaigns
Featuring structured coats and thick-knit scarves, these Adidas Y-3 fall pieces give off a layered-chic vibe. Along with the rooftop setting, these colorless prints portray a simplistic outlook towards the coming wintry months. Check out the featured gallery to see this interestingly composed Adidas Y-3 Fall Winter 2010 campaign.
Implications - Simplicity is becoming increasingly favored by numerous designers who recognize that as a result of the current economic downturn, many consumers are looking to make smarter purchases. Sleek, simple designs appear more sophisticated and practical in the eyes of consumers who are looking to streamline their spending.