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9,999 Karat Dress

Ring Not Included

— October 19, 2007 — Luxury
A jewelry designer in Hong Kong created this dress which has about four pounds of precious jewels. It's marked to sell for over $130,000.

The designer of this wedding dress with 9,999 karats in gems likely assumes the groom will spring for at least a karat ring to round things out.

Admirers thought the dress was beautiful, but doubted anyone would make the purchase. The dress was for sale at a store in Eastern China.
Trend Themes
1. Luxury Fashion - The increasing demand for luxury fashion items and experiences can create opportunities for designers to experiment with unique and expensive materials to make eye-catching garments.
2. Sustainable Fashion - The jewelry industry can leverage this trend to create eco-friendly and so affordable dresses for brides which would contribute in the society rather than being a financial burden on the families.
3. Augmented Reality - Integrating augmented reality into fashion can provide customers with the ability to visualize what they will look like wearing an expensive garment without trying it on and contributing to the technological advancement of the industry.
Industry Implications
1. Jewelry - The jewelry industry can explore new ways of creating custom, expensive garments while also considering eco-friendly and cost-effective alternatives to make more sustainable garments.
2. Fashion - By integrating technology into garment production, fashion designers can create a more interesting and technologically-advanced offering that will capture the attention of buyers and rejuvenate the industry.
3. Retail - Retail stores can create a more personalized shopping experience for customers by leveraging augmented reality technology to allow them to visualize wearing expensive and unique garments and jewelry before making a purchase.
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