A man from Sao Paolo, Brazil has had implants put under his skin to resemble the suction cups of a sea creature. The tentacle arm was done by Dark Freak at Luck All.
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Implications - Body modification is popular amongst many consumers because it offers them the ability to differentiate themselves from others. Living in a capitalist society which strongly emphasizes individuality, North Americans often feel as though they're unimportant if they do not stand out. Corporations can cater to this demographic by offering products and services which appear custom-tailored to each individual.