Korean designer, Joongho Choi, has designed a modern re-interpretation of traditional Korean lanterns called Chorong.
Chorong comes in 2 versions: one with traditional light bulbs, and the other with LED. As a hanging light it can direct the light by pivoting on the pole, or can be held by hand, or can hang down on a fixed metal pole. The Chorong by Joongho Choi lets you decide how traditional or modern you want to be.
Key Themes Behind This Trend
- Modern Traditionalism
- Opportunity to create modern designs that incorporate traditional elements.
- Adaptive Lighting
- Opportunity to create lighting solutions that are versatile and can be used in various settings.
- Sustainable Materials
- Opportunity to incorporate sustainable materials into traditional designs, creating environmentally conscious products.
Where This Applies
- Lighting
- Opportunity for lighting companies to create new designs that are more versatile and sustainable.
- Home Decor
- Opportunity for home decor companies to create modern designs that incorporate traditional elements.
- Artisan Crafts
- Opportunity for artisan craft companies to expand their market by creating contemporary designs that incorporate their traditional craft techniques.
