This collection of 'Star Wars' Adidas hybrids shows how impressive the collaboration between the two brands has managed to develop. From lengthy star-studded commercials to "dark side" varsity jackets, the creativity in promotional ideas are undoubtedly incredible.
These 'Star Wars' Adidas hybrids present the great products that can result from a perfect team.
Implications - There are few iconic movies that are as culturally popular or pervasive as George Lucas' Star Wars franchise, which is why Addidas' continuing partnership with the film is such a smart move. Consumers love to feel like they are a part of their favorite movies, even if it's in a small way, so it's definitely strategically advantageous to associate one's product with pop culture whenever possible.
Stats for 13 'Star Wars' Adidas Hybrids
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Concept: Star Wars And Adidas Features
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Segment: Males, 12-35
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By: Vittoria Natarelli - Published: Aug 10, 2010 Updated: Mar 23 2011