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Glowing Movie-Inspired Shoes

The Adidas 'TRON: Legacy' Sneakers are Illuminating

— July 26, 2010 — Fashion
The film 'TRON: Legacy' is expected to blow up big when it comes out. With TRON motorcycle replicas being made everywhere, now fans can look forward to the Adidas 'TRON: Legacy' sneakers.

It may seem that the shoes have embedded lights in them, but in reality, they don't. The Adidas 'TRON: Legacy' Sneakers use glow-in-the-dark stitching to make it look like there are lights. Either way, the shoes still look totally rad.

Implications - This product opens up a large market for companies because of its interactive qualities, which re-imagines an old product such as a plain sneaker. Businesses can profit by releasing products that are distinctly distinguishable, yet bear a new, exciting element. Designers could focus on creating more statement-making pieces in order to draw in a larger and different crowd of customers.
Trend Themes
1. Glow-in-the-dark Footwear - Businesses could create more footwear with glow-in-the-dark features, providing an additional element to the product.
2. Interactive Products - Companies could profit by releasing products with interactive qualities, such as the TRON: Legacy sneakers.
3. Statement-making Pieces - Designer could focus on creating products that are distinctly distinguishable in order to draw in a different crowd of customers.
Industry Implications
1. Fashion - The fashion industry could benefit by adding interactive or glowing elements to their products.
2. Entertainment - Entertainment companies could partner with fashion brands to release products inspired by movies or television shows.
3. Technology - Technological advancements could allow for even more innovative and interactive features in future products.
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