It may seem that the shoes have embedded lights in them, but in reality, they don't. The Adidas 'TRON: Legacy' Sneakers use glow-in-the-dark stitching to make it look like there are lights. Either way, the shoes still look totally rad.
Implications - This product opens up a large market for companies because of its interactive qualities, which re-imagines an old product such as a plain sneaker. Businesses can profit by releasing products that are distinctly distinguishable, yet bear a new, exciting element. Designers could focus on creating more statement-making pieces in order to draw in a larger and different crowd of customers.