Nobody could miss the citrus-y color schemes on the menswear Spring 2010 runways.
This color palette was visible on several of the major runways including Burberry Prorsum, D&G, Calvin Klein, Costume National, D’Squared, Emporio Armani, Hermes, Issey Miyake, John Galiano, Jean Paul Gaultier, Lanvin and Louis Vuitton.
In some instances, the citrus color was worn in a full blown loud way, while other designers offered a subtle punch of the color to break up neutrals.
While there appeared to be an emphasis on orange, green, yellow, and grapefruit pink also made appearances.
Key Themes Behind This Trend
- Citrus-inspired Menswear
- Opportunity to disrupt the menswear industry by incorporating citrus color schemes in Spring collections.
- Bright Color Palettes
- Disruptive innovation opportunity to introduce vibrant and bold colors into traditionally neutral-dominated fashion.
- Color-blocking Trend
- Opportunity to disrupt the fashion industry by using color-blocking techniques with citrus hues in menswear designs.
Where This Applies
- Fashion
- Disruptive innovation opportunities in the fashion industry, particularly in menswear, by incorporating citrus colors and bright palettes.
- Textile and Dyeing
- Opportunity for disruptive innovation in the textile and dyeing industry by developing new techniques and materials to achieve vibrant citrus colors.
- Retail
- Disruptive innovation possibilities for retailers to tap into the demand for menswear with citrus-inspired color schemes and bright palettes.
