Pop star Shakira is creating buzz for her new single 'She-Wolf' with a cannibalistic viral campaign. In the video above, a NYC tour bus passes by a she-wolf attacking a pedestrian. The she-wolf is a Shakira lookalike--a curious coincidence.
The buzz on Shakira's 'She-Wolf' single is that it will be released later this month, but details are scant. Check out some other unusual viral campaigns below.
Implications - Since society is so saturated with advertisements, it's very difficult for companies to harness the attention of potential consumers. Publicity stunts are an alternative method of advertising which sparks discussion in society. Companies who are having difficulty grasping the attention of consumers through traditional advertising methods should consider staging a publicity stunt instead.
Why This Trend Is Growing
- Unconventional Publicity Stunts
- Combining advertising with unconventional stunts can create a buzz that engages potential consumers.
- Viral Marketing Campaigns
- Creating captivating content that users will share on social media can result in a wider reach for a campaign.
- Innovative Music Promotions
- Thinking outside of the box with regards to music promotion can lead to increased album sales and a stronger fan base.
Industries Being Reshaped
- Music
- The music industry can benefit from innovative marketing and publicity campaigns to promote albums and engage fans.
- Advertising
- Advertising agencies can innovate by focusing on out-of-the-box campaigns that stand out from traditional advertising methods.
- Tourism
- Tourism boards and companies can use publicity stunts to draw attention to their locations and generate buzz for increased tourism.
