Safer Stunts in Milk Ads

Anglac Campaign Shows That Strong Bones Pose Fewer Risks

What an original concept! These print ads for Anglac milk show how beneficial it is to have healthy bones. Each ad depicts individuals performing traditionally risky high-flying actions at significantly safer altitudes. The tagline reads "Fortified bones reduce risks. Drink milk."

The clown’s facial expression of pure horror just because the young trapeze artist will attempt to perform her act about three feet off the floor is priceless. The five-foot electrical pole is very creative as well. The ads were created by advertising agency GANEM Mexico.

Fortified Bones
Opportunity for developing and marketing products that promote strong and healthy bones.
Safer Altitudes
Potential for creating innovative safety measures and equipment for high-risk activities.
Creative Advertising
Possibility to explore unique and attention-grabbing advertising strategies.

Who This Affects Most

Health and Wellness
Innovative bone health products and supplements for improving overall well-being.
Sports and Outdoor Recreation
Development of advanced safety equipment for high-risk activities like trapeze or pole climbing.
Advertising and Marketing
Exploration of creative and unconventional advertising campaigns to capture audience attention.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 19%
Freshness 8%

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