Potato chip maker Lay’s has placed this creative installation on the ceiling of the Jackson Tunnel in Chicago in celebration of local farming. Subway riders using the hallway have been given an underground view of growing spuds, crumbly soil and all.
Lay’s tagline, “Our potatoes are grown closer than you may think,” illustrates the company’s commitment to supporting local potato farmers in the production of their chips. The imaginative campaign was from the Juniper Park, USA ad agency.
What's Driving This Trend
- Local Agricultural Support
- Brands creating experiential marketing campaigns and messaging that highlight the importance of supporting local agriculture for food production.
- Creative Installations
- Brands using creative installations in unexpected locations to generate buzz and enhance brand visibility.
- Underground Advertising
- Brands capitalizing on unconventional advertising spaces like subway tunnels to create memorable experiences for consumers.
Who This Affects Most
- Snack Food Manufacturing
- Incorporating local farming into messaging and infrastructure can help differentiate products in a crowded market.
- Experiential Marketing
- Creating immersive and interactive brand experiences through installations and campaigns can boost engagement.
- Advertising and Marketing
- Exploring unconventional advertising spaces and mediums can help brands stand out and generate new interest.
