Looking back to your high school fashion choices, I'm sure you are severely underwhelmed. We all make silly choices when we are 16, but Vice Magazine has chosen to do a fashion spread that shows some playfully youthful styles in a high school-themed shoot labeled, "Cool Kids."
The shoot features grungy teens skateboarding, playing video games and braiding each other's hair. Even if this shoot doesn't give you fashion ideas, it will give you fond memories of your salad days.
Why This Trend Is Growing
- Youth Nostalgia
- Businesses can capitalize on the trend of nostalgia for high school fashions and styles by creating products and marketing campaigns that appeal to young people.
- Diverse Representation
- There is an opportunity to disrupt the fashion industry by focusing on diverse representation in marketing and advertising, including showcasing individuals with different body types, abilities, sexual orientations, and ethnicities.
- Multi-platform Marketing
- Brands can take advantage of multi-platform marketing strategies, including social media and influencer partnerships, to reach younger demographics who are most likely to engage with high school-themed fashion trends and products.
Industries Being Reshaped
- Fashion
- Fashion industry players can leverage the high school fashion trend by designing and marketing clothes and accessories that reflect a youthful, playful aesthetic.
- Marketing and Advertising
- Marketing and advertising firms can create campaigns that showcase diverse representation and connect with young people who are invested in social justice issues and inclusivity.
- Entertainment Media
- Entertainment media outlets can engage viewers and readers by producing content that highlights high school fashion trends, including photo shoots, video content, and editorial features.
