These digital social businesses work on developing a framework that keeps in might a result-driven strategy that measures success based on social impact. For instance, one of the earliest examples featured on SocialBusiness.org was "Saving Bletchley Park,' a campaign that was part of Good for Nothing's event in May of 2011 in London, United Kingdom. The campaign was headed by Dr. Sue Black and Kelsey Griffin, director of museum operations, and attempted to preserve Bletchley Park as a site of code-breaking.
Others aren't so historical in focus, however, and harness more of a Web 2.0 spirit in the way that the "digital" in digital social businesses becomes what matters and what holds the "key," so to speak, for change.
22 Digital Social Businesses
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From Computer Cradle Campaigns to School-Supporting Newsletters
Published: Jun 14, 2013