Having been a longtime fan of "before and after" pictures in advertising, these innovations spotted by Trend Hunter show the versatility of this simple, but useful idea.
The cover photos below range from consumer product benefits like ear lobe preservers, to anti-drug use public service announcements, to Photoshop editing on fashion models, to heartwarming weight loss pictures.
I can only hope it’s only a matter of time before split-screen "before and after" videos start to appear on TrendHunter TV!
Stats for 10 'Before and After' Innovations
Trending: Older & Warm
Research: 33,993 clicks in 370 w
Interest: 8 minutes
Concept: 10 'Before And After' Innovations
Related: 99 examples / 76 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: exposing digital dissection, exposing airbrushing, and reality show inspired transformations.
10 'Before and After' Innovations
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10 'Before And After' Innovations
By: Howard Wu - Published: Mar 29, 2009