Judging by the popularity of teen love stories like Twilight, romance has come a long way since our grandparents were growing up. Although ballroom dancing is making a slow return through shows like Dancing with the Stars, the notion of falling in love by way of a jazz-filled night, swing dancing with a handsome new stranger, is a thing of the past.
The cluster below examines some of the imagery and sensations associated with modern love, from the modern day Romeo and Juliet-style vampire story of Twilight, to more nostalgic black and white love scenes used in Burberry campaigns.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 54%
Freshness 8%
