Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Valentine's Movie Marketing

HMV's First TV Spot is All About Romance

— February 9, 2008 — Pop Culture
HMV is launching its first ever TV spot, and the media company is doing so just in time for February 14th, in hope of pushing movie sales. It will be the HMV's biggest Valentines campaign to date.

In the video campaign, they accompany the theme music from Romeo + Juliet with clips of love scenes from some of the all time cheesiest romance movies including Ghost, Titanic, Casablanca and Dirty Dancing, Pride & Prejudice as well as scenes from TV shows like Sex and the City. Following the montage is the tagline, "The films you love for the one you love."

"Valentine's Day is, clearly, becoming an increasingly important gifting event within the trading calendar which is reflected in the fact that this is our largest ever campaign," said Graham Sim, marketing director at HMV.
Trend Themes
1. Romantic Movie Marketing - Disruptive innovation opportunity: Utilize creative video campaigns and nostalgic themes to promote movie sales during Valentine's Day.
2. Valentine's Day Gifting - Disruptive innovation opportunity: Capitalize on the growing importance of Valentine's Day as a gifting event by offering unique and personalized gift options.
3. Increasing Popularity of TV Advertising - Disruptive innovation opportunity: Take advantage of the rising trend of TV advertising by launching effective and captivating commercials.
Industry Implications
1. Film and Entertainment - Disruptive innovation opportunity: Incorporate innovative marketing strategies to boost movie sales during special occasions like Valentine's Day.
2. E-commerce and Retail - Disruptive innovation opportunity: Create online platforms to provide personalized Valentine's Day gift options and increase sales.
3. Advertising and Media - Disruptive innovation opportunity: Develop cutting-edge TV advertising techniques to engage consumers and promote products effectively.
1.9
Score
Popularity
Activity
Freshness