The damaged jean look has been around for a while, but it hasn’t been until recently that it’s been considered truly chic to sport a sartorial number that looks like it’s been through a paper shredder—repeatedly.
From male leggings that look like they were mangled by a hamster farm to skin tight white jeans that quite literally look like they’re hanging by a thread, this cluster has some of the most edgy shredded, torn and tattered fashions seen on recent runways.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 45%
Freshness 8%
