These pet-pampering innovations prove that people hold their pets as close to their hearts as they do their own children. This cluster of pet-pampering innovations includes strange ways to pamper your pet, from doggy breath mints to animal lingerie, as well as luxury travel for your beloved pooch.
Implications - More and more consumers are committed to spending money on pampering their beloved animals, and products which give them the ability to do so in new and adorable ways are definitely going to catch their eye. For many consumers pets are their equivalent of children, and spending disposable income on raising them can be both a pleasurable and rewarding experience.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 24%
Freshness 8%
