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Harper's Bazaar Shows Summer's Sexiest Looks in July 2009 Issue

Harper’s Bazaar showcased ‘Summer’s Sexiest Looks’ in their July 2009 issue with the help of cover model Doutzen Kroes and photographer Terry Richardson.

Doutzen Kroes turns on the heat in the pages of the magazine with seductive dresses flaunting sultry silhouettes.

Doutzen Kroes is the cover star of the subscriber’s edition of the July issue. The version that will hit the stands features a paparazzi shot of Angelina Jolie. This has infuriated most fashion bloggers who, understandably, believe this is selling out. The issue does not feature an Angelina Jolie shoot, so using a paparazzi shot of her on the cover seems a bit tabloidish.

Sultry Silhouettes
Opportunity for fashion brands to create seductive dresses with sultry silhouettes.
Subscriber Edition Covers
Potential for magazines to offer exclusive subscriber editions with different cover models.
Fashion Bloggers' Influence
Chance for bloggers to voice their opinions and shape industry trends.

Sectors Adopting This

Fashion
Fashion brands can capitalize on the trend of sultry silhouettes.
Magazines
Opportunity for magazines to differentiate themselves by offering exclusive subscriber editions.
Blogging
Fashion bloggers can leverage their influence to shape industry trends.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 71%
Freshness 8%

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