The recent V55 issue of V Magazine features an editorial about High-Power ‘90s fashion, friendship and funnily enough, a nod to cross-dressing.
The black and white Fall For Heidi editorial is shot by superphotography couple Mert Alas & Marcus Piggott with model Heidi Mount, whom the magazine calls “the undeniable face of the season,” alongside two of her closest friends, Leandro Maeder and Lenz Von Johnston (holding a Dolce & Gabbana dress while nude.)
Styled by Olivier Rizzo, Heidi and her two best friends model pieces from the likes of Emporio Armani, Balenciaga by Nicolas Ghesquière, Miu Miu, Prada, Jil Sander, Calvin Klein and Dolce & Gabbana.
And how can we have an editorial about 90s fashion without customized shoulder pads and safety pins from vintage Maison Martin Margiela? Check!
Key Themes Behind This Trend
- 90s Fashion
- Opportunity for disruptive innovation: Create a clothing line that combines vintage 90s styles with modern aesthetic and sustainability.
- Cross-dressing
- Opportunity for disruptive innovation: Develop a gender-neutral clothing brand that embraces and challenges traditional notions of masculinity and femininity.
- High-power Friendship
- Opportunity for disruptive innovation: Create a social platform or app that facilitates the formation of powerful and influential friendships for personal and professional growth.
Where This Applies
- Fashion
- Opportunity for disruptive innovation: Integrate technology into fashion design and production processes to enhance customization, sustainability, and efficiency.
- Gender-neutral Clothing
- Opportunity for disruptive innovation: Establish a gender-neutral clothing industry that challenges traditional gender norms and offers inclusive fashion options for all individuals.
- Social Networking
- Opportunity for disruptive innovation: Develop a niche social networking platform tailored for individuals seeking high-powered friendships for personal and professional advancement.
