Monochromatic marketing still holds appeal today, decades after we were introduced to the remarkable innovation that is colored media. From black and white commercials, to black and white print ads, these campaigns prove that Old Hollywood glamor still has, and likely always will have, tremendous sales appeal.
Perhaps with the recession, the transition to black and white will become necessary for some marketers, but as the cluster reveals, that might not be a bad thing. Cycle through the slides below to get a feel for the way modern ad agencies and designers are using the appeal of black & white imagery to entice their audiences.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 47%
Freshness 8%
