Red Bull has done an outstanding job of making their energy beverage brand ubiquitous. From sponsoring extreme sports competitions to staging insane adverstunts, there's no doubt in any consumer's mind that Red Bull has the power to give them wings.
Red Bull's ability to induce weightlessness is even echoed in the design of the company headquarters, which feature slides between floors as a fun alternative to stairs. The ubiquitous cocktail comprised of vodka and Red Bull has even inspired its own energy-packed vodkas.
Read on to explore the other ways Red Bull has invaded nearly every aspect of pop culture.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 32%
Freshness 8%
