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Beverage-Branded Furniture Edit
The Red Bull DJ Table

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Beverage-Branded Furniture
The Red Bull DJ Table
Beverage-Branded Furniture - The Red Bull DJ Table (GALLERY) 2
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Beverage-Branded Furniture - The Red Bull DJ Table (GALLERY)
The Red Bull DJ Table
 Published: Nov 4, 08
 Views: 2,494

This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink’s exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table’s rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ’s laptop.

The Red Bull Canada DJ table was created by Cocoon Branding.

So why is a beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one." (core77)

References:  cocoonbranding, core77

Filed In:  art,  branding,  furniture,  life,  lifestyle,  marketing






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FOUR WAYS TO REACT: vote, favorite, add more examples of Beverage-Branded Furniture or comment about The Red Bull DJ Table.

Favorited by Tony Everett on Nov 6, 08

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Beverage-Branded Furniture