The Red Bull DJ Table

By: Marissa Brassfield - Published: Nov 5, 2008   Updated: Jun 23 2011 • References: cocoonbranding & core77
This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink's exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table's rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ's laptop.

Implications - The Red Bull Canada DJ table that was created by Cocoon Branding is a great way for Red Bull to get its label noticed. People rocking out to the DJ may start to associate the brand with a lifestyle and that is exactly what many businesses want. Stats for Beverage-Branded Furniture Trending: Older & Mild
Research: 7,301 clicks in 394 w
Interest: 4 minutes
Concept: Beverage-Branded Furniture
Related: 36 examples / 28 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: dual branding, rebranding experiments, and 37 hot branding innovations.