1,014 Views - Click for Gallery This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink’s exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table’s rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ’s laptop. The Red Bull Canada DJ table was created by Cocoon Branding. So why is a beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one." (core77) Source: cocoonbranding   Via: core77

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