Marissa Brassfield
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 The Red Bull DJ Table This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink’s exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table’s rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ’s laptop. The Red Bull Canada DJ table was created by Cocoon Branding.  So why is a beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one."
(core77)References: cocoonbranding, core77 Comment: on Beverage-Branded Furniture |
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