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Marissa BrassfieldMarissa Brassfield
On: Nov 5, 08
2,347 Trends
2,912 Comments

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Beverage-Branded Furniture Edit

The Red Bull DJ Table


Beverage-Branded Furniture
The Red Bull DJ Table
Beverage-Branded Furniture - The Red Bull DJ Table (GALLERY) 2

Beverage-Branded Furniture - The Red Bull DJ Table (GALLERY)
The Red Bull DJ Table
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This Red Bull Canada DJ table takes a minimalist spin on cross-branding to increase the energy drink’s exposure in a most subtle way. Its face features a simplified version of the Red Bull logo, while the table’s rear is hollowed out to store DJ necessities. Carved-out slots make space to hold LPs or help air out a DJ’s laptop.

The Red Bull Canada DJ table was created by Cocoon Branding.

So why is a beverage maker commissioning nightclub furniture? "Companies are always looking for ways to break through the clutter, especially when activating their sponsorships," says Kyle Romaniuk, Cocoon's Brand Evolution Director & Principal. "Product design is a great way to make your brand part of an experience--rather than just intruding on one." (core77)

References: cocoonbranding, core77

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Favorited by Tony Everett on Nov 6, 08

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