TobeUs wooden toy cars is a project that was born out of designer Matteo Ragni’s frustration out of seeing his child interact with his toys. He saw that the child would either break his toys due to their poor quality, get bored of them or throw them away.
Designer took the matter in hand and started designing functional toy cars out of cedar wood, a strong and sweet-scented material, with the aim of creating objects that children can learn to love and treasure.
Soon after becoming a collaborative project, 100 of these brilliantly designed wooden toy cars were shown in exhibition at Museo della Scienza e della Tecnologia in Milano under the name of ‘100% TobeUs: 100 designers for 100 new toy cars.’
What's Driving This Trend
- Augmented Wooden Toys
- Designing augmented technology into wooden toys can introduce new dimensions of play and learning for children.
- Sustainable Toy Design
- Creating durable and eco-friendly toys can reduce waste and instill a sense of responsibility for the environment in children.
- Collaborative Toy Creation
- Engaging designers and toy makers in a collaborative effort can produce innovative and unique playthings that children will value.
Who This Affects Most
- Toy Manufacturing
- Toymakers can incorporate sustainable materials and collaborative design processes to create innovative and long-lasting playthings that will appeal to modern consumers concerned with product quality and environmental impact.
- Education and Technology
- Integrating technology into traditional toys can create immersive and interactive learning experiences for children, encouraging further development of augmented toy technology.
- Sustainability and Environmentalism
- The movement towards sustainable and green product design can encompass children's toys, offering an opportunity to teach children the value of sustainability in all aspects of life and creating a market for eco-friendly toys.
