Wonderbra has been coming up with cheeky, fun ads that downplay the sexual image of their brand, instead opting for witty concepts that could even be printed in children's magazines.
For the new Wonderbra Swimwear line, Publicis Conseil, Paris created these cartoonish ads that show creatures of the sea (turtle, seahorse, blowfish) having a 'Wonderbra' moment. The popped eyes of the turtle with a grin on its face is brilliant.
The campaign was created with executive creative director Olivier Altmann, art director Frdric Royer, and copywriter Olivier Camensuli.
See another cool Wonderbra campaign:
What Makes This Trend Stand Out
- Cheeky Swimwear Ads
- Use of witty and non-sexual concepts in swimwear ads to engage target audience.
- Cartoonish Advertisements
- Utilizing cartoon characters to promote products in a playful and eye-catching way.
- Animal-themed Marketing
- Incorporating animals into advertising to create a memorable and attention-grabbing campaign.
Sectors Adopting This
- Lingerie
- Opportunity for lingerie brands to create fun and cheeky swimwear ads that appeal to a wider audience.
- Advertising
- Innovative approaches in advertisement design can attract more customers and increase brand visibility.
- Fashion
- Fashion brands can explore creative and unconventional marketing strategies to make their products stand out in a crowded market.
