Virtual Fashion Sampling

Webcam Social Shopper by PrestShop Creates an AR Fitting Room

Many retailers, both online and offline, have launched virtual and augmented reality fitting room innovations, and PrestShop is joining the club with the creation of the Webcam Social Shopper.

The Webcam Social Shopper provides shoppers with the ability to "try on" clothes at home. It's an app that uses your webcam to create an augmented reality mirror on your computer monitor. By scanning your body and tracking your gestures via the camera, the app lets you use hand motions to "put on" clothes and see how they look on your body. You can also use the app to change the size and color of the garments, as well as snap a photo of yourself wearing the garment to share with friends and family online.

Virtual Fitting Rooms
Augmented reality fitting rooms for online clothing retailers.
Remote Shopping
Remote fitting rooms for online shoppers.
Body Scanning Technology
Advancements in body scanning technology for virtual fitting rooms.

Sectors Adopting This

Fashion and Apparel Industry
Integration of AR technology in online fashion retail.
Tech Industry
Technological innovation in AR and camera software.
E-commerce Industry
Virtual try-on technology for various online shopping platforms.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 72%
Freshness 8%

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