Superstar

From Simulated Shop Assistants to Augmented Reality Ads

By: Jana Pijak - Published: Jun 4, 2014
These virtually stimulated retail concepts employ the use of technology as a bold and intelligent marketing strategy. Rejecting traditional marketing schemes, the examples turn the act of shopping into an experience that a consumer will remember.

In our tech-obsessed society, traditional retail concepts remain effective but are failing to create a memorable experience for consumers. Whether selling high fashion clothing or the latest in high-powered tech accessories, these virtually stimulated retail concepts mark the wave of the future.

Virtual shop assistants, augmented reality retail shops and robotic shopping concepts are replacing traditional shop keeper and consumer interactions with virtual ones. In these instances, the human retail employee is replaced by a virtual robot or computer program that resembles the interface of our generation’s beloved mobile devices.