As the host of Bravo's 'Work of Art,' it is only appropriate that TV host China Chow's Vogue China SS12 editorial centers around the artistic arena. In this case, however, it is for a more conceited purpose than simply loving the art form. The art studio backdrop features painted portraits of the star herself.
The Vogue China SS12 cover story was lensed by photography duo Markus Klinko and Indrani. Styled by GK Reid, the New York-based celebrity is outfitted in colorful ensembles that look splattered with paint or stroked with a paintbrush. Perfect for the spring and summer seasons, the designs were pulled from such fashion houses as Dolce & Gabbana, Balenciaga and Alexander Wang. Chow's signature long locks and fuchsia lipstick perfect the looks.
Key Themes Behind This Trend
- Personalized Fashion
- The use of personalized fashion in photoshoots provides an opportunity for consumers to feel connected to the industry on a more personal level, creating a potential for fashion companies to offer custom products.
- Artistic Self-promotion
- The use of painted self-portraits as backdrops and styling for photoshoots highlights the trend for individuals to promote themselves as both artist and muse, which could lead to opportunities for new ways of branding and self-promotion.
- Colorful Fashion Design
- The utilization of bright and colorful fashion designs in photoshoots and editorials provides an opportunity for fashion designers to experiment and showcase new ideas with color and style.
Where This Applies
- Fashion
- Fashion companies can take advantage of personalized fashion and colorful design trends in creating custom designs and offering unique experiences for consumers.
- Art
- Artists and art-related businesses can explore the trend of artistic self-promotion in their branding and marketing strategies.
- Photography
- With the trend of using personalized fashion and artistic self-promotion in photoshoots, photographers could explore new ways of presenting their subjects, which can create new demand for their services.
