How much do you love Vitaminwater? Do you love it so much that you'd join a Facebook application that allows you to create your own flavor in a Vitaminwater contest? If you said yes, you are a very lucky person.
Vitaminwater’s new Facebook application is the first time those who adore the super liquid the opportunity to not only create the new flavour, but to name it. And if that wasn’t enough, the Vitaminwater contest also lets you decide the design of the new label and win $5,000 just for doing it. And you get to stay healthy and full of vitamins. What else could you want?
Key Themes Behind This Trend
- Crowdsourced Flavor Creation
- Opportunity for brands to engage with their customers by allowing them to participate in the creative process of product development.
- Brand-consumer Collaboration
- Potential for brands to strengthen customer loyalty and create a sense of ownership by involving consumers in decision-making.
- Gamification in Marketing
- Using game-like elements such as contests and rewards to increase customer engagement and brand awareness.
Where This Applies
- Beverage
- Opportunity for beverage companies to leverage consumer creativity to develop new flavors and increase brand loyalty.
- Social Media
- Potential for social media platforms to become spaces where brands and consumers collaborate on product ideas and designs.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to incorporate gamification strategies into their campaigns to capture consumer attention and drive brand engagement.
