The Toyota Auris Hybrid car breaks tradition in this new ad, proving there is an alternative to gas-powered vehicles.
The Toyota Auris Hybrid is the newest hybrid model available, as the market for the fuel-efficient vehicles continues to expand. With gas prices continuing to rise and the lack luster economy putting less money in people’s pockets to pay for it, attitudes toward hybrid vehicles like the Toyota Auris are shifting.
This ad projects what life would be like if we were only allowed one choice in life. The commercial stars with a speaker who decrees there will only be one phone allowed for the rest of time. People are shown walking the streets with landlines as they step over tangled cords. The ridiculous scenes underline the ridiculous notion that only gas-powered cars are available.
What's Driving This Trend
- Hybrid Vehicle Adoption
- As more consumers become interested in fuel-efficient vehicles, there is a disruptive innovation opportunity for automakers to produce a wider variety of hybrid models.
- Alternative Advertising
- With more out-of-the-box advertisements like the Toyota Auris Hybrid ad, there is an opportunity for innovative and unconventional advertising in the automotive industry.
- Shift in Attitudes
- As people become more open to alternative fuel options, there is an opportunity for disruptive innovation in the energy industry to develop new and more eco-friendly energy sources.
Who This Affects Most
- Automotive
- Automakers can take advantage of rising interest in hybrid vehicles by producing a wider variety of models and increasing production capabilities.
- Advertising
- There is an opportunity for advertising agencies to create more unconventional and thought-provoking advertisements, like the Toyota Auris Hybrid ad, to better capture the attention of consumers.
- Energy
- As people become more open to alternative fuel options, there is a disruptive innovation opportunity in the energy industry to invest in and develop new and more eco-friendly energy sources.
