Following the recent success of the Hamburger Phone (driven by the movie Juno), companies are capitalizing on the demand for niche phone designs. The latest offering is the Mouse Phone, which gives Disney's Mickey Mouse an Asian vibe, with slanted eyes.
The handset features 1.3" TFT LCD screen and multimedia capabilities such as playing MP3 music with Bluetooth stereo output support and video play of 3GP, MP4 in full screen, alarm function, MMS, FM radio. As for photography, a 1.3 megapixel camera shoots both image and video with sound.
If you want the phone (for your kids I hope), it sells for $225.
Key Themes Behind This Trend
- Niche Phone Designs
- Opportunity for companies to capitalize on the demand for unique and visually appealing phone designs.
- Asian-inspired Phone Designs
- Potential to tap into the market for culturally-themed phone designs.
- Multimedia Capabilities in Phones
- Opportunity to enhance phone features and capabilities for a more immersive user experience.
Where This Applies
- Consumer Electronics
- Opportunity for consumer electronics companies to create and market niche phone designs.
- Entertainment
- Potential for entertainment companies to partner with phone manufacturers to create culturally-themed designs.
- Telecommunications
- Opportunity for telecommunications companies to develop phones with enhanced multimedia capabilities.
