Shoppers in London, England can now come home to something a little more artsy with the 'Tender' H&M Home. Inspired by the notion of 'ready made' and 'found art,' designer Martin Huberman of Normal Studio started the 'Tender' project for the launch of H&M's Home Collection.
Using basic home necessities such as clothes pins, the installation was completed in six months with five installations in total. For more images of the 'Tender' H&M Home, check out the photo gallery.
Why This Trend Is Growing
- Artsy Installations
- Opportunity for artists and designers to create unique and creative installations using everyday objects.
- 'ready Made' Art
- Opportunity to explore the concept of 'found art' and create art pieces using existing materials.
- Home Collection Launches
- Opportunity for retailers to create buzz and excitement around new home collections through innovative installations.
Industries Being Reshaped
- Art and Design
- Opportunity for artists and designers to showcase their creativity and skills through installations and art projects.
- Retail
- Opportunity for retailers to enhance the shopping experience and engage customers through unique and artistic installations.
- Home Decor
- Opportunity for home decor brands to differentiate themselves by incorporating art and creative installations into their product launches.
