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The Future of the Travel Brochure

MySwitzerland ipad App

With the tablet ownership increasing and the rumored ipad mini, it's no surprise that they are revolutionizing the way people consume content and information from video to social media.

Now it is the turn of the travel brochure with MySwitzerland, the tourist body for Switzerland unveiling a stunning ipad app. The app features four different themed e-brochures tailored to the travelers needs: 'Mountains and lakes', 'Top 150 water experiences', 'tempting city breaks' and 'Top 100 experiences' with each offering stunning high definition images and video and interactive features such as map navigation.

There is also an offers section that showcases the top 50 offers on accommodation across various destinations in Switzerland and bookings can be made via the app making it an indispensable tool for anyone considering a visit to Switzerland.

The app can be downloaded by searching for 'myswitzerland' in the app store.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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