Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign

By: Meghan Young - Published: Sep 4, 2012 • References: passionata & adrants
Once again reprising her role as the face of this lingerie label, model Bar Refaeli stars in the Passionata A/W 12 ad campaign. Unlike the past print ads, this one has a clear theme. From hot flight attendant to ditzy traveler, the Israeli beauty has fun with a travel theme. In fact, some may say she is over the moon about it, literally.

The Passionata A/W 12 ad campaign nevertheless adheres to the overall direction of the brand's past campaigns. Shot in studio against colorful backdrops, the blonde bombshell interacts with fun props in order to complete a man's wildest fantasies. In this case, she poses alongside piles of luggage trunks, shining crescent moons and even a large office globe. Stats for Travel-Inspired Lingerie Ads Trending: Older & Buzzing
Research: 14,830 clicks in 194 w
Interest: 4 minutes
Concept: Passionata A/W 12
Related: 117 examples / 90 photos
Segment: Females, 18-35
Comparison Set: 43 similar articles, including: secluded sandy shots, beach babe ad campaigns, and basking basket beauties.