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Coffee clears a foggy mind and Folgers is all for ‘Mornings Less Complicated.’ These three clever print ads depict how simple tasks—such as lacing your shoes and putting on a shirt—can turn into a complex ordeal without a cup of java. Laces turn into a crazy massive tangle and blouses become multi-armed straitjackets.
If that’s not enough, then the dread of facing a morning newspaper that looks more like an origami masterpiece would be irritating enough to turn to coffee.
The amusing campaign was created by Armands Leitis Ad Agency with copywriting by Christian Bunnemann.